Business Exists to
Fund the Change
the World Needs
Faith Christiansen and Social Sellers operate from one belief: profit is not the point, it is the tool. Throughout history it has been businesses, not governments, that create the most significant and lasting change on the ground. The mission of Social Sellers is to be one of those businesses.
sanitary packs donated
the soup kitchen
fund the mission
operations in Africa
We Are Waiting for Governments
to Fix What Business Can Fix Now
There is a pattern in history that rarely gets talked about in business circles. The changes that have most significantly improved the lives of people living in poverty, homelessness, and disadvantage have not come from government policy first. They have come from people and organisations who decided to act, built something that worked, and created the funding to sustain it themselves.
Right now, the businesses with the loudest voice in social change are largely the ones operating from a profits-before-people philosophy. Faith Christiansen believes that does not have to be the default. The goal of Social Sellers is to build a business model that is simple enough for real people to run, profitable enough to matter, and intentional enough to send those profits somewhere that actually changes lives on the ground.
"I am not interested in building an empire. I am interested in building something that funds the change the world is waiting for someone else to create."
This is not a marketing angle. Faith Christiansen has seen what happens when people have no money to make choices. She saw it in Africa while distributing sanitary packs and running a soup kitchen. She saw it traveling around Australia in a caravan, speaking with people experiencing homelessness who were not homeless because they gave up, but because the system gave up on them first. People who had applied for housing over two hundred times and been turned away. People who skipped meals so their children could eat. People who were working professionals before a single event unravelled everything.
What Faith Christiansen Did
in Africa
Before Social Sellers, Faith Christiansen founded and ran a humanitarian operation in Africa for five years. She and her local manager visited schools and communities, distributing reusable sanitary packs to girls who otherwise had no access to menstrual hygiene products. Each pack included underwear, washable pads, and soap. Simple, practical, dignified. The kind of thing that keeps a girl in school instead of staying home.
The operation also ran a soup kitchen that served thousands of meals, and employed women with disabled children who could not access conventional work, so they could bring their children with them and everyone got fed. The funding for all of this came from a six-figure social enterprise Faith built and ran herself, with over 100 affiliates contributing to the revenue that made the humanitarian work possible.
The foundation closed after five years due to circumstances outside of Faith's control. The impact it had in those five years, however, shapes every business decision she makes today. It is why Social Sellers exists as it does, why the affiliate program is built as a simple refer-and-earn model with no complicated hoops, and why the profits of the business are earmarked for reinvestment into community and into missions doing real work on the ground.
Feeding Families.
One Meal at a Time.
This photograph was taken at one Christmas event run by Faith Christiansen and her team in Africa. What you are looking at is just a portion of the children who gathered that day. For many of them, this meal was not just a celebration, it was a meal they would not otherwise have had.
Poverty does not look like a statistic when you are standing in front of it. It looks like children sitting on the ground under a tree, waiting patiently, smiling at a stranger who showed up with food and took the time to be there. Faith Christiansen has been that stranger. It is why she cannot operate a business that exists purely for profit and walk away from that experience unchanged.
What Faith Saw
Traveling This Country
During her nine months traveling Australia in a caravan, Faith Christiansen spent time in communities across the country and had conversations with people experiencing homelessness that she has never forgotten. Not people who had given up. People who had been given up on.
She met people who had applied for housing over two hundred times and been turned away each time. People who were employed professionals before one crisis, one relationship breakdown, one medical event, unravelled the safety net they had spent years building. People who spoke about hope the way someone speaks about something they used to know. She has also experienced the specific desperation of having to skip a meal to make sure a child eats, and has seen what that does to a person's sense of self over time.
"Homelessness does not happen to people who gave up. It happens to people the system stopped catching."
The mission of Social Sellers is to redirect profits, as the business grows, toward organisations and projects making a real and measurable difference in the lives of women and children experiencing poverty and homelessness. Not as a tax strategy, not as a marketing campaign, but because Faith Christiansen has looked those people in the eye and knows they are not a statistic. They are people who needed one less thing to go wrong.
Simple Business.
Serious Impact.
The business model of Social Sellers is built specifically to make this possible. If the business is simple to run, it is sustainable. If it is sustainable, it generates consistent profit. If it generates consistent profit, that profit can be put to work somewhere that matters.
The Affiliate Program
A straightforward refer-and-earn model with no complicated requirements. Refer someone. Get paid. That is it. No hoops, no minimums, no multi-level structure. Just an honest income stream for people who believe in the mission.
Profit With Purpose
Social Sellers pays its taxes as any legitimate business does. Beyond that, the goal is to redirect a meaningful portion of profits into community missions doing ground-level work with people experiencing poverty and homelessness.
Women and Children First
The focus of the humanitarian work, both past and future, is women and children. Not because others do not matter, but because giving women and children choices changes entire communities across generations.
Faith Christiansen is not running Social Sellers to retire early. She is running it because a business with a genuine mission behind it is worth building, worth showing up for, and worth the hard days. If you are someone who wants to build a business that earns well and does good with what it earns, that is exactly what Business Builder Society exists to teach you how to do.
Build a Business That
Means Something
If this philosophy resonates, come and build inside Business Builder Society. Simple systems, real accountability, and a community of impact-driven people who want to earn well and do good with what they earn.
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